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This webinar will focus on aspects of how the entire mobile channel has been adopted by today's generations - and what steps nonprofits of various types need to take in order to remain sustainable and thrive with today's individual donors.

In this session:

• Understand why implementing a mobile strategy (mobile web, apps, SMS, etc) is critical to raising funds today
• Learn about the available tools and resources to implement mobile technology
• Discover which tools are most appropriate for each of today's generations and demographics
• Determine what mobile strategy should be taken for their particular type of nonprofit

Target Audience: Fundraising professionals of all kinds will benefit from this presentation, particularly those who focus on events and individual gifts/annual fund giving.  This webinar is appropriate for all levels, however a general understanding of technology and social media tools is recommended to get the most out of this session.

About the Presenter: Tonia Zampieri has been a pioneer in the mobile nonprofit space, becoming an expert on how charities can best leverage this rapidly changing technology and how generational shifts are impacting consumer behavior and expectations. She conceptualized and launched one of the first nonprofit focused mobile apps on iTunes

(Tap-n-Give 2009), delivering brand awareness, fundraising and supporter engagement to participating charities.